Learn modern digital strategies and tools to help organizations grow their online presence and reach the right audiences.
This program provides hands-on Digital Marketing training that employers demand. Students learn how advertising, marketing, and e-business managers plan, organize, direct, control, and evaluate the activities of establishments and departments involved in commercial, industrial, and e-business advertising, marketing, and public relations. Graduates may be employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.
1123 — Professional occupations in advertising, marketing and public relations
Upon completion of the program, graduates can work as marketing administrators or in roles such as:
Applicants must meet at least one of the following:
Evidence of one of the following:
List of textbooks are mentioned in each course outline.
Approximately 2–3 hours (approximate; depends on study time and how well concepts are grasped).
Students are assessed through written tests, computer-based tasks and assignments. After each lesson there is a question paper that must be completed and submitted for marking. Continuous assessment supports progress monitoring and ongoing assistance throughout the program.
Students must complete 160 hours of work experience. To qualify, students must maintain a minimum C grade average or higher and minimum attendance of 85%.
85% of classes must be attended to achieve competency for this qualification.
This program prepares students to join the Canadian Marketing Association.
Minimum C grade average is required for graduation.
1000 hours
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